Our Story

Built by the Guy Who Needed It.

PROTOCOL DAY is a small, family-run company from Florida with one obsession: sleep that actually restores you. No mega-corp behind us, no 47-product catalog — one formula, built carefully, for one specific man: the guy 35+ who tracks his nights and is done not fixing them.

It started the way most honest products do — with a problem the founder couldn't buy his way out of. The shelf offered melatonin gummies that left him groggy, underdosed blends hiding behind "proprietary" labels, and single-ingredient bottles that each solved a quarter of the problem. So he built the thing he couldn't find: four clinically-dosed actives, working together, with nothing hidden.

Night Reset is our first product. Morning Metabolic and the complete AM/PM System are next — but only once the first one has earned your trust.

The Protocol Standard

  • Every milligram on the label — nothing in a proprietary blend
  • No proprietary blends, no melatonin
  • Every batch third-party tested
  • Made in the USA with globally sourced ingredients, in a cGMP facility
  • Vegan, Non-GMO, Gluten-Free
  • 90-night money-back guarantee — no need to send it back
The Story

Why I Built This

I'm not a supplement guy. I'm the guy who needed it, couldn't buy it, and spent two years assuming it was my age.

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 1

I was burning it at both ends — late nights, phone in bed, the sleep fell apart first.

Chapter 2

I turned it around — but nobody could see what was still happening at night.

Chapter 3

The nights never fixed themselves. Wired at midnight. Wide awake at 3 a.m.

Chapter 4

Nothing on the shelf matched what the studies used. So I started reading instead of buying.

Chapter 5

Sixteen ingredients considered. Twelve didn’t make it — that list is published, with the reason for each. Four were left, every one at the dose its own study used.

Oleg — Founder

“I finally sleep like I used to. I built this for every guy losing the same fight with their sleep.”

Oleg — Founder
How We Sell

We'd Rather You Not Buy It

Than buy it for the wrong reason. That's the whole philosophy.

Already sleeping 8 hours and waking up refreshed? Save your money — you don't need this.

Managing diagnosed insomnia or another sleep disorder? Talk to your doctor first — this isn't a substitute for treatment.

Pregnant, nursing, or taking sedative or thyroid medication? Check with your healthcare provider before starting.†

90-Night Money-Back Guarantee

Not feeling the difference? Full refund, no need to send the bottle back. One refund per customer.

The founding batch

Meet Night Reset.

Four clinically-dosed actives. No melatonin. No proprietary blends. 90-night money-back guarantee.

Shop Night Reset — $69

The full protocol — 3 bottles, 90 nights, $1.66 a night